Fraud 

The Timeless Art of a Scam 

South Africans are starting to feel the pinch due in part to a higher interest rates, a deteriorating rand and inflation, which may lead some to take drastic steps to augment their incomes, or lack thereof, in the most unconventional ways. 

This is a thought provoking journey that delves into the nature of scams, Ponzi schemes and MLM schemes amongst others, analysing their adverse effects, and offering precautionary measures to safeguard individuals from falling into such traps, while shedding light on some of the most notable scams in South African history.


Romeo Mngqibisa | 05/06/2023

South Africa, like many countries, has witnessed a rise in fraudulent schemes, preying on individuals' aspirations for financial stability and success. Scammers employ various tactics to lure unsuspecting victims, promising high returns on investments or enticing business opportunities. 

Scamming has existed long before the internet, mostly using the same age old strategy applying different tactics. According to the Australian Institute of Criminology (AIC), scammers usually emerge during times of social and economic change. 

The South African economy is on the brink of a recession, and the economic downturn may lead some citizens to innocently invest in schemes and scams with the hopes of quickly making unrealistic returns, to augment shrinking incomes in the hopes of survival and to actively participate in the economy.

South Africa, a nation grappling with economic disparities, has become a fertile ground for fraudsters preying on the dreams and desperation of its citizens. Scams, Ponzi schemes, and multi-level marketing (MLM) schemes have emerged as formidable threats to the economic and financial well-being of individuals from various socioeconomic backgrounds, particularly the poor.

The poor, amongst others, driven by the desire to improve their financial situations, invest their limited resources into scams, Ponzi schemes, and MLM schemes. These fraudulent activities exploit their vulnerabilities and often lead to significant financial losses. The poor may find themselves in debt, unable to meet basic needs, and further marginalised by their failed investment attempts.

Beyond the financial consequences, victims of scams and schemes experience emotional distress. They may feel betrayed, ashamed, and hopeless. This psychological burden can have long-lasting effects on their overall well-being, exacerbating existing socioeconomic challenges, such as the inability to afford their basic needs or repaying their dues.

Scams encompass a broad range of fraudulent activities, often involving deception, false representation, or misleading information. Scams in South Africa take various forms, including online scams, advance-fee fraud, and lottery scams. 

Perpetrators often use tactics such as promising large sums of money, fake job opportunities, or inheritance claims to entice victims into providing personal information or transferring funds. The repercussions are profound, leaving victims financially devastated, emotionally scarred, and eroding trust within communities. 

Many victims find themselves sinking further into poverty, unable to recover from the financial blow. These scams, perpetuated by individuals driven by greed and deception, have caused significant financial losses, shattered lives, and eroded trust in the financial system.

South Africa's history is marred by a series of notorious financial scams that have left a lasting impact on the nation's economy and its citizens. Ponzi schemes have plagued South Africa for an extended period, causing significant financial losses to individuals and unsettling the economy.

Ponzi schemes, named after the infamous Charles Ponzi, promise high returns on investments by leveraging funds from new investors to pay existing ones. The schemes eventually collapse when there are not enough new investors to sustain the payouts. 

South Africa has seen several high-profile Ponzi schemes, causing significant losses for investors, many of whom are from low-income backgrounds. Inevitably, the poor are hit the hardest, as they often invest their life savings in pursuit of a better future, only to have their dreams shattered.

Madoff was an American financier who was the mastermind of the largest Ponzi scheme in history, worth about $64.8 billion. Photo: Bernie Madoff/Bloomberg - Bloomberg via Getty Images

Barry Tannenbaum orchestrated one of the largest Ponzi schemes in South Africa, leading him to be infamously known as "Ponzi kingpin" and “South Africa’s Bernie Madoff”. 

Tannenbaum, the grandson of the founder of one of the country’s biggest pharmaceutical firms, Adcock Ingram, offered investors stratospheric returns of more than 200 percent a year by investing in the components used to make AIDS drugs. 

Through his investment scheme, he promised investors exorbitant returns on investments in a "hedge fund," but in reality, it was a fraudulent operation. Tannenbaum collected billions of rands from investors, leaving them with massive losses when the scheme collapsed. 

According to a book on Tannenbaum by Financial Mail editor, Rob Rose, some of the most notable business elite that fell for Tannenbaum’s scheme included the former CEO of Pick n Pay, the one-time head of the Johannesburg Stock Exchange and the ex-boss of OK Bazaars. 

Tannenbaum fled the country to settle in Sydney, Australia and while there have been ongoing legal proceedings and extradition attempts, he remains at large. The economic effects of his scam include severe financial losses for investors and a blow to investor confidence.

The Grand Scam book cover. Rob Rose/Penguin Random House

MMM Global - South Africa pitch/Facebook

MMM Global, a Ponzi scheme with roots in Russia, gained significant popularity in South Africa, amongst other African countries, in the early 2010s. Operated by Sergey Mavrodi, the scheme promised extraordinary returns through a system of peer-to-peer donations. It collapsed in 2016, leaving millions of rands in losses for investors. 

In 2016, BusinessTech reported on MMM Global citing that the Consumer Protection Act describes any scheme that offers returns 20% above the repo rate (6.25%) as a “multiplication scheme” – otherwise known as a Ponzi scheme.

MMM Warning Image/BusinessTech

It is worth noting that despite its advertisements promising high returns, the group says explicitly that it does not guarantee anything, warning users that they might not be paid at all, and could lose all their money.

The mastermind, Mavrodi, passed away in 2018, and while some individuals associated with MMM South Africa faced legal consequences, the majority of the fraudsters remain unidentified. 

The economic impact of MMM South Africa included significant financial losses for participants and a blow to investor confidence in similar schemes.

MMM founder, Sergey Mavrodi leaves jail/CNN

The Airplane Game, also known as the Blessers Club or Gifting Circle, resurfaced in South Africa in recent years, despite being a long-standing scam. Participants were promised huge returns by joining a pyramid-like structure where they "gifted" money to others in the hopes of receiving gifts themselves. 

This unsustainable scheme ultimately collapsed, leaving many individuals with substantial losses. Notably, the Airplane Game resurfaced during the COVID-19 pandemic under the guise, “WhatsApp Stokvel”, which saw many lose at the benefit of a select few.

The fraudsters behind the Airplane Game largely remain unidentified, and the economic effects include financial ruin for participants and a cycle of perpetuating scams within communities. 

Bitcoin Wallet, also known as Bitcaw Trading, emerged as one of the largest cryptocurrency Ponzi schemes in South Africa. It operated from 2015 to 2018, promising lucrative returns on investments in bitcoin mining and trading. Investors were lured with the allure of high profits, but the scheme eventually collapsed, leaving many with substantial financial losses. 

Hawks estimated that R1 billion was lost due to this scheme, and further linked it to BTC Global, which the company threatened to sue the watchdog if it did not withdraw its statement.

The fraudsters behind Bitcoin Wallet remain unidentified, and the economic effects include the erosion of trust in cryptocurrency investments and financial losses for participants.

South Africa has experienced a surge in cyber-enabled fraud, including phishing scams, identity theft, fraudulent online marketplaces, romance fraud, and online banking fraud. 

Criminals exploit vulnerabilities in online systems and use social engineering techniques to deceive individuals into divulging sensitive information or transferring funds to fraudulent accounts. 

With the rise of the digital age, online scams have proliferated in South Africa, targeting the vulnerable and technologically inexperienced and victimising individuals seeking secure and profitable investment opportunities. 

These scams have caused significant financial losses and psychological distress. The prevalence of these scams over an extended period underscores the adaptability and persistence of cybercriminals who exploit digital vulnerabilities for personal gain.

Forex and crypto trading scams have become increasingly prevalent in South Africa, targeting unsuspecting individuals interested in foreign exchange and cryptocurrencies trading. Fraudsters lure victims with promises of high returns, expert guidance, and automated trading systems. These scams often involve unregulated or offshore brokers who manipulate trading platforms or misappropriate funds. This is usually done through “pump-and-dump” schemes

Pump-and-dump scheme infographic/Corporate Finance Institute

According to the Corporate Finance Institute, this is the artificial inflation (“pump”) of the price of a security through false, misleading, or exaggerated statements regarding the security, leading to the early investors to profit from the price inflation by quickly selling the securities at a high price (“dump”), causing any new investors to lose out as the price significantly falls. 

HS Traders was a cryptocurrency scam that duped investors with promises of high returns. The scheme operated under the guise of legitimate investment opportunities, leveraging the popularity of cryptocurrencies. 

The mastermind behind this scam remains unidentified, and investors have lost substantial amounts of money. The economic impact includes financial losses for individuals and further scepticism surrounding cryptocurrency investments in South Africa.

Platinum Forex, a foreign exchange trading scheme, defrauded thousands of investors, primarily from disadvantaged backgrounds, by promising exceptional returns on investments as high as 84%. 

Before its collapse, Hawks estimated that the scheme collected over R300 million from unsuspecting investors, leaving investors with substantial financial losses. The mastermind, Pastor Colin Davids, of the New Directions Church, was arrested and convicted of fraud, money laundering, and contravening the Banks Act. 

While efforts have been made to recoup some funds for victims, the long-term economic effects on the individuals and communities affected are significant.

Kipi, also known as MyDeposit247, gained traction in South Africa around 2014. Operating under the guise of a community-based investment scheme, Kipi enticed individuals with promises of substantial returns through member contributions. 

However, as new participants joined, their investments were used to pay earlier investors, mirroring a classic Ponzi structure. Kipi Investments promised a R2000 return, after investing R100 for three to four months. It further stated that if you invest R500, you will make R10 000 within 12-16 months. Chris Walker introduced the scheme to South Africans in 2013. 

Kipi eventually unravelled, leading to significant financial losses for participants. While some individuals associated with Kipi faced legal action, the main orchestrators remain unidentified. 

The economic impact encompassed financial ruin for investors and a loss of trust in community-based investment initiatives.

The Regal Group was a property investment scheme that defrauded investors by promising high returns on real estate investments. The masterminds behind the scheme, brothers Roy and Michael Krok, manipulated property valuations and used investors' funds for personal gain. 

The scam resulted in significant financial losses for investors and undermined trust in the property investment sector. Roy Krok was arrested and convicted, while Michael Krok passed away before facing justice. The economic impact includes financial ruin for investors and a tarnished reputation for the real estate industry.

Fidentia, a prominent asset management company, was embroiled in a scandal involving misappropriation of funds and fraudulent investment schemes.

J. Arthur Brown leaving court. Photo: eNCA

The CEO, J. Arthur Brown, misused investors' money, resulting in substantial losses after R1.4 billion went missing. Brown was eventually arrested, charged, and sentenced to prison for fraud and other financial crimes. 

The economic consequences of the Fidentia scandal were far-reaching, with investors suffering financial losses, and the asset management industry facing scrutiny and diminished trust.

Sharemax, a property syndication scheme, defrauded investors by selling shares in commercial properties that were overvalued and unsustainable. Thousands of investors, including pensioners, lost their savings when the scheme collapsed. The mastermind behind Sharemax, Willie Breedt, fled the country but was eventually arrested in 2020. 

The economic effects include devastating financial losses for investors, particularly retirees, and a blow to confidence in property investment schemes.

Krion investment scheme was a Ponzi-type scheme operated by an "organised crime family". The mastermind, Marietjie Prinsloo, and her family had between 1998 and 2002 operated an illegal Ponzi-type money multiplication scheme under various names, ending with Krion Investment Services.

The scheme allegedly grew rapidly from a small micro-lending business started by Prinsloo in her home in Vanderbijlpark in 1997, to a R1.5 billion enterprise in which investors lost millions when it finally collapsed in 2002. 

Prinsloo, her son Willem Pelser, her daughter Yolanda Lemstra, her son-in–law Gerrit, and her daughter’s niece Izabel Engelbrecht and husband Hendrick, appeared in the Pretoria High Court  on thousands of charges.

The charges included theft, fraud, tax fraud and contraventions of several Acts, including the Banks Act, Insolvency Act, Companies Act and operating under harmful business practices. Although the criminal case would end with the longest cumulative sentence in South African history being handed down, the liquidation process would deliver no justice to investors.

Another prevalent type of scheme is multi-level marketing (MLM), which involves selling products or services through a network of distributors. Participants are encouraged to recruit new distributors, earning commissions based on their sales and the sales of their recruits. 

While some legitimate MLM companies exist, many operate as pyramid schemes, focusing primarily on recruitment rather than product sales. Participants at the bottom of the pyramid, often the poor, struggle to recoup their initial investment and rarely achieve the promised financial rewards.

These types of MLMs adopt exploitative practices that resemble pyramid schemes. They entice participants with promises of financial freedom, luxury goods, and personal fulfilment. 

However, the majority of MLM participants end up losing money due to aggressive recruitment tactics, high product costs, and the hierarchical structure that rewards only a select few at the top. Low-income individuals seeking additional income streams are particularly susceptible to the deceptive allure of MLMs, further exacerbating their financial struggles.

Herbalife offices/The Wall Street Journal

Herbalife (NYSE:HLF), a global multi-level marketing company founded in Los Angeles in 1980, has left an indelible mark on the African continent, particularly in South Africa. While the company presents itself as a provider of health and wellness products, its business model and practices have come under intense scrutiny. 

Herbalife entered the African market, including South Africa, in the early 2000s, capitalising on the continent's growing interest in health and wellness. The company marketed itself as an opportunity for individuals to improve their health while also offering a chance to earn additional income.

Herbalife's model relies heavily on recruitment, where participants earn commissions not only from the sale of products but also from recruiting new distributors into the network. 

This pyramid-like structure has faced criticism for its unsustainable nature, as it inherently relies on a constant influx of new recruits to sustain profitability.

While Herbalife presented itself as a means of financial empowerment and health improvement, numerous reports emerged of distributors being misled about potential earnings and the effectiveness of the products. 

Many individuals, particularly in impoverished communities, were enticed by promises of wealth and a chance to escape poverty, only to find themselves trapped in a cycle of financial strain and unfulfilled promises.

Herbalife's practices and business model have faced significant regulatory scrutiny in various countries, including the United States, where the Federal Trade Commission (FTC) sued Herbalife in 2016, alleging that Herbalife and its affiliates deceived consumers into believing they could earn substantial money selling diet, nutritional supplement, and personal care products. Herbalife settled with the FTC and agreed to pay $200 million to compensate consumers and fundamentally restructure its business and compensation model.

In South Africa, concerns were raised about the potential exploitation of vulnerable individuals. The company faced legal battles, with accusations of operating as a pyramid scheme, although its impact on the African market remains significant.

Herbalife's presence in South Africa lasted for over two decades, with a significant number of distributors across the country. The company established a substantial network, particularly targeting low-income communities. 

However, the duration of its prevalence does not negate the harmful effects experienced by individuals who were enticed into the MLM structure, often resulting in financial loss and shattered dreams.

Patrick T. Fallon/Bloomberg

Herbalife's presence in South Africa has had a lasting impact on communities and individuals who were lured into its MLM system. Many distributors, particularly those from disadvantaged backgrounds, invested significant time, money, and energy into building their businesses, only to find themselves with minimal returns. 

The consequences of Herbalife's unsustainable model have left individuals financially burdened and emotionally disillusioned, further perpetuating the cycle of poverty.

Herbalife's entry into Africa, including South Africa, brought forth a range of promises, from improved health to financial empowerment. However, the unsustainable nature of its MLM model and exploitative practices have resulted in financial loss and broken dreams for countless individuals.

While Herbalife's presence in South Africa lasted for an extensive period, the consequences endured by those involved cannot be understated. It is crucial to learn from this experience, raise awareness about MLM practices, and advocate for stronger consumer protection laws to prevent similar exploitations in the future.

The notable financial scams that have impacted the South African economy reflect a disturbing pattern of fraud and corruption, leaving victims in financial ruin and wreaking havoc on investor confidence. 

The fate of fraudsters involved in these scams varies, with some facing legal consequences and ongoing investigations, while others remain elusive. However, the economic effects are far-reaching, including significant losses for investors, erosion of trust in the financial system, and adverse implications for sectors and communities affected by these scams. 

Several factors contribute to the proliferation of financial scams in South Africa. The country's socio-economic inequalities, high unemployment rates, and limited access to legitimate financial services create fertile ground for fraudsters to exploit vulnerable individuals seeking economic opportunities.

Insufficient regulation and enforcement, inadequate consumer education, and ineffective collaboration among law enforcement agencies also contribute to the perpetuation of these scams.

It is essential to recognise that the full extent of financial scams and fraud in South Africa remains unknown due to significant underreporting. Victims, particularly the poor, may be reluctant to report scams due to fear of retribution, lack of faith in law enforcement, or a belief that the legal process will be lengthy and ineffective. The underreporting of scams further compounds the problem, perpetuating a cycle of fraud and hindering efforts to combat these crimes.

Additionally, victims may feel embarrassed or blame themselves for falling victim to scams, further hindering reporting efforts. Lack of awareness and financial literacy also contribute to underreporting, as victims may not fully understand that they have been defrauded.

Various factors contribute to the underreporting of financial scams in South Africa. Limited access to justice for the poor, particularly in remote areas, hinders victims' ability to report scams and seek restitution. Insufficient resources and capacity within law enforcement agencies, coupled with complex and lengthy legal processes, also contribute to the underreporting. 

Furthermore, the stigma associated with being scammed and the fear of being labelled gullible or financially illiterate deters victims from coming forward.

Beyond the financial consequences, victims of scams and schemes experience emotional distress. They may feel betrayed, ashamed, and hopeless. 

This psychological burden can have long-lasting effects on their overall well-being, exacerbating existing socioeconomic challenges, such as mental health illnesses and the inability to afford basic needs or paying dues.

To protect oneself and others from falling victim to these fraudulent practices, it is crucial to be aware of the warning signs. 

Some common indicators include promises of high returns with little to no risk, pressure to recruit new members or join hurriedly, overly complex compensation structures, lack of transparency, and withholding critical information. 

Additionally, seeking advice from financial professionals, conducting thorough research on investment opportunities, and verifying the legitimacy of companies can help mitigate the risks.

According to psychologist and author, Maria Konnikova, humans are evolutionarily wired to trust which leaves many susceptible to bad actors who take advantage for their own malicious acts.  Some strategies for avoiding falling prey to frausters include:

Before investing in any opportunity, conduct thorough research. Investigate the company or individual offering the investment, verify their credentials, and check for any past legal issues. Consult financial advisors or experts to gain insights and understand the risks involved. 

If an investment opportunity promises unusually high returns with little to no risk, it is likely too good to be true. Exercise scepticism and question such claims. Legitimate investments involve a degree of risk, and no investment can guarantee consistently high returns.

Scammers often use high-pressure tactics to push individuals into making hasty decisions. They may create a sense of urgency, emphasising limited availability or exclusive opportunities. Take the time to think, seek advice, and resist the pressure to invest without careful consideration.

Empower yourself with knowledge about different investment types, fraud indicators, and common scams. By understanding the tactics scammers employ, you can better protect yourself and others. This can be achieved through using various online resources, consumer protection agencies, and financial literacy programs.

To combat this silent epidemic, comprehensive measures must be taken, including enhanced consumer education, streamlined reporting mechanisms, increased collaboration between law enforcement agencies, and a commitment to providing accessible justice for all. 

Only through collective action can South Africa protect its economy and uplift the most marginalised communities from the devastating impacts of financial scams.

To address these issues, there is an urgent need for improved regulation, enhanced consumer education, and greater collaboration among stakeholders. It is essential for law enforcement agencies to diligently pursue justice, while policymakers and regulators work to strengthen safeguards and enforce stricter measures to prevent future scams. 

Restoring confidence in the financial landscape and ensuring accountability for fraudsters is crucial for the economic well-being of South Africa and the protection of its citizens. Only by actively exposing and combating financial scams can South Africa protect its most vulnerable citizens and foster a more resilient and inclusive economy, and rebuild trust in its financial system.